What it costs
What a shopfitting website should cost
A business commissioning a fit-out wants to see finished premises like the one they're planning. The site shows them. Here is what it costs and what you're paying for.
From £297, live in 7 days, on your own domain.
Shopfitting website cost
The short answer on cost
A shopfitting website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included, then £49 a month you can stop whenever. That sits below the agency quotes and above the throwaway builders, both of which mislead you. But for a shopfitter the number matters less than how your work is won. Your customers are businesses commissioning a fit-out, a shop, a cafe, a salon, an office, and they judge you on the commercial interiors you have already delivered, because a client planning their premises wants to see finished spaces like theirs done well before they commit. So the site’s job is to present that portfolio and to reassure a business you deliver on time, since their trading depends on the fit-out being finished when promised. Set against the value of the fit-outs a strong portfolio wins, a few hundred pounds is trivial.
What the money buys: a portfolio a business can picture itself in
The value here is proof through finished fit-outs, not decoration. That price buys a site built to present your completed commercial interiors well: shops, hospitality and office spaces you have fitted, shown clearly enough that a prospective client can picture their own premises done by you. That matters because a business cannot judge your work from words, only from seeing spaces like theirs delivered, so the portfolio is the sell, and a site that presents it convincingly turns a browsing business into an enquiry. Alongside the work, the site reassures on the thing a commercial client worries about most, that the fit-out will be finished on time and with minimal disruption to their trading, because a shop closed longer than planned is lost income. What you are paying for is a portfolio that lets a business see itself in your finished work, backed by the reassurance that you deliver, which is exactly what wins commercial fit-out work.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle overheads that do nothing to present your fit-outs better. The near-free DIY builders go the other way, presenting your finished interiors poorly, small, slow and generic, which undersells the one thing that wins a business: seeing commercial spaces like theirs done well. Both miss the point. A shopfitter needs a professional site that presents completed fit-outs clearly, which is a specific thing to get right, so agency prices waste money and bargain builders undercut the portfolio that commercial fit-out work turns on.
Paid off by one fit-out your portfolio wins
A commercial fit-out is a high-value job, so the maths is quick. A single fit-out, won because a business saw your portfolio and pictured their own premises delivered like it, covers the build many times over, and because the portfolio is permanent it keeps working, winning the next business client who wants what they see. Set against the value of the high-value fit-outs a strong, well-presented site wins, the modest cost is an easy decision for a shopfitter whose finished commercial interiors, shown properly, are the whole case.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a shopfitting site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a shopfitting website cost?
From £297 as a one-off, live on your own domain within seven days, then £49 a month for hosting and small edits you can stop any time, with the first three months included. For a trade won on finished commercial interiors, that is a small price for a site whose portfolio lets a prospective business client picture their own premises fitted by you.
What am I really paying for with a shopfitting website?
A portfolio of finished fit-outs. A business commissioning a shop, cafe, salon or office fit-out is judging you on the commercial interiors you have already delivered, so what wins the work is showing completed premises that let them picture their own. You are paying for a site that presents those fit-outs well and reassures a client you deliver on time, because their trading depends on it.
Why does showing finished fit-outs affect the value?
Because a business client cannot judge your work from a description, only from seeing commercial interiors you have completed, so the portfolio does the selling. A client picturing their fitted-out premises is convinced by seeing spaces like theirs done well, which a bare list of services cannot do. A site built to present that finished work is worth far more here than one that just states what you offer.
Why do some shopfitting websites cost thousands?
Agencies bundle overheads that do nothing to present your fit-outs better. A lean, professional site with a strong portfolio of completed commercial interiors does the real job for a fraction of the price, so the big quotes rarely make sense for a shopfitter whose finished work sells the business once it is shown well.
Is a cheap DIY shopfitting website good enough?
Usually not, because your fit-outs are the sell and cheap builders present them poorly. A business client weighing a commercial investment is convinced by seeing finished interiors shown clearly and professionally, and a slow, generic site undersells exactly that. You need a site that presents your portfolio well, and a cheap DIY job undercuts the impression a business needs.
Are there ongoing costs beyond the build?
The domain is about ten to fifteen pounds a year and stays yours. The £49 monthly plan covers hosting, backups and two small edits, so you can add new completed fit-outs to your portfolio as you deliver them without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does a shopfitting website pay for itself?
Very fast, because a commercial fit-out is a high-value job, so a single one won because your portfolio convinced a business covers the build many times over. Win one fit-out you would otherwise have missed and the site has more than paid for itself, and the portfolio keeps winning the next business client.
Do I own the shopfitting website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that presents your fit-outs should belong to you, not be rented back every month.
Tell me your town and I'll build you a shopfitting site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.