Guides
Straight answers, no jargon.
Reference guides on getting found, winning work and making the web work for a small business. Written by the person who builds the sites, not a content mill.
Trades
Trades
The job photos that win you work
Your phone is enough. How to take before-and-after photos that turn browsers into bookings.
Should you pay for leads?
Paid-lead sites promise instant enquiries. Here is the catch, when they make sense, and why owning your own presence usually wins.
Why word of mouth alone caps your growth
Referrals are the best work you get, but they grow slowly and you cannot turn them up. Here is what they can't reach.
Home services
Home services
Turning seasonal demand into steady work
The work arrives in waves. How to be ready before the rush, and how to fill the troughs so you are not lurching from busy to idle.
Selling the regular round, not the one-off
For recurring trades, the money is in the regular slot, not the one-off. How to build a dense, loyal round instead.
Getting found on Google
Getting found on Google
How to set up your Google Business Profile
The free listing that decides whether you show up on the map. Here is how to set it up and verify it, step by step.
How to get more Google reviews (and why)
Reviews do two jobs at once: they reassure the next customer and lift you in local search. Here is how to get more.
Near me searches, and how to win them
How near-me searches actually work, and the handful of signals that decide whether Google shows you or the business down the road.
How long does SEO actually take?
An honest timeline: what moves in weeks, what takes months, and why the quiet season is the right time to start.
Do you need a website if you have Facebook?
A Facebook page shows your work to people who already follow you. A website gets you found by the ones who do not. Here is why you want both.
Costs and pricing
Costs and pricing
Website builder or hire someone? A trade's guide
DIY builder or pay a pro? The honest trade-offs on cost, time and results for a busy trade.
Why a cheap website often costs more
The bargain builder that saves you a little each month can quietly cost you the work a proper site would have won.
Do you actually own your website?
Ownership sounds obvious, but plenty of deals leave you renting. How to check, and why it matters if you ever want to leave.
How much does a tradesman website cost?
The honest number, why a focused trade site is cheaper to build than a fancy one, and the only sum that really tells you if it is worth it.