Getting more work
How to get more decorating customers
Getting more decorating work means winning on two fronts: a finish people admire, and being someone they will happily let into their home. Here is how to do both, and build repeat work too.
From £297, live in 7 days, on your own domain.
Get more decorating work
Getting more work on finish and trust
Getting more decorating customers means winning on two fronts at once, and decorators who focus on only one leave work on the table. The first is finish: show transformations people admire, and you attract interest. The second, and the one that quietly decides many jobs, is trust: because you will be inside someone’s home for days, the customer is choosing who they are willing to let in. Win both, an admired finish and a reassuring sense that you are safe to have around, and you convert far more of the people who find you. Everything below builds on that pairing.
I build the sites that carry both, so I will be clear about the split. The site cannot cut in a neat line or dust-sheet a room. What it can do is show your best transformations to the people searching, and reassure them, through tone and reviews, that you are the tidy, trustworthy tradesman they will be glad they let in. In decorating, that combination is what turns admirers into booked, and often repeat, customers.
Show the transformation, and the person
Lead with strong before-and-after photos, interior and exterior, so people can picture their own space made over and admire your finish. Show the work by type, interior, exterior, wallpapering, so people find what they want and you rank for the specific searches. That wins the admiration.
But do not stop at the finish, because the customer’s real hesitation is about letting you in. So show the person too: a professional tone, a sense of how you work, and reviews that speak to tidiness and reliability. A decorator who shows lovely work but nothing reassuring loses jobs to a slightly less dazzling competitor who felt safer to have around. Winning more work means answering the let-them-in question as deliberately as you show the finish.
Chase landlord and repeat work
Some of the best decorating work is repeat, and pursuing it deliberately gets you more customers of the kind worth having. Landlords and letting agents need regular repaints between tenancies, steady, predictable, ongoing work. Make clear on your site that you do landlord and rental decorating and that you are reliable and quick between tenancies, and you open a stream many decorators never chase.
Homeowner repeat work compounds the same way. A customer who trusts you comes back room by room over the years and tells their neighbours, because trust travels in this trade. Do a great, tidy job, make it easy to re-contact you, and gather reviews, and the repeat and referred work builds on itself. Getting more customers is not only about new searchers, it is about turning each good job into the next.
Let trust-focused reviews do the work
Reviews are the decorator’s most powerful tool, because the right ones answer the exact concern that decides the job. A review that says you were tidy, careful with the furniture, polite and finished on time speaks directly to whether the next customer wants you in their home. That reassurance wins work in a way a photo alone cannot.
Reviews also lift you in local search, bringing more of the right people to your site. So ask every satisfied customer once the job is done and they are enjoying the result, and encourage them to mention how you worked, not just how it looks. A steady flow of genuine reviews confirming your finish and your trustworthiness wins you both the new searchers and the repeat customers, which together is how a decorator gets more, and better, work.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a decorating site from me includes.
-
Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
-
Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
-
On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
-
Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
-
Found on Google
Built to be found in local search, with the plumbing done properly from day one.
-
Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
What is the best way to get more decorating customers?
Win on finish and on trust together. Show strong before-and-after photos so people admire your work, and reassure them you are tidy and reliable in the home so they are happy to let you in. Pair that with a findable site, genuine reviews and easy contact, and you win both the new searchers and the repeat customers, which is where the best decorating work lives.
How do I reassure customers I'm trustworthy in their home?
Through a professional site and, above all, reviews that speak to it. Reviews mentioning that you were tidy, careful with furniture, polite and finished on time reassure the next customer on exactly the concern that decides many decorating jobs, whether to let a stranger in for days. Showing the person behind the work, not just the finish, turns an admirer into someone comfortable booking you.
Is landlord and letting-agent work worth chasing?
Very much. Landlords and letting agents need regular repaints between tenancies, which is steady, repeat, relatively predictable work. Making clear on your site that you do landlord and rental decorating, and that you are reliable and quick between tenancies, opens up a stream of ongoing work that many decorators chasing only one-off homeowner jobs never pursue.
How do I get repeat decorating customers?
Do a great, tidy job and make it easy to come back to you. Homeowners who trust a decorator return room by room over the years, so being easy to find and re-contact matters. A professional site and a place they can look you up keep you top of mind, and reviews and word of mouth from happy customers bring their neighbours too. Repeat and referred work compounds when the first job goes well.
Do I need to pay for decorating leads?
I would be cautious with lead-selling sites, which resell the same enquiry and push you to compete on price. Decorating is won on trust and finish, not on being cheapest, so a price-shopped shared lead is the wrong footing. Owning your own site and Google presence means the customer contacts you directly, already reassured by your work and reviews, which is a far better start.
Is word of mouth enough to get decorating customers?
It brings excellent work, and decorating referrals are strong because trust travels. But it grows slowly and cannot reach the many people who search for a decorator when their project comes up. A findable site captures those searchers and reassures the referred ones who look you up before letting you in. It multiplies word of mouth rather than replacing it.
Tell me your town and I'll build you a decorating site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.