Do you need one?
Does an EV charger installer need a website?
A fair question. But the honest answer turns on the age of the market: EV charging has no word-of-mouth base yet, so almost every customer arrives by search, and a search finds a site.
From £297, live in 7 days, on your own domain.
Does an EV charger installer need a website?
The honest answer
Does an EV charger installer need a website? If you have all the work you want from another source, a steady subcontract, say, and no wish to grow your own customers, then perhaps not. But the honest answer turns on something specific about this trade: it is genuinely new. A few years ago almost nobody had a home charger, so unlike an established trade there simply has not been time to build the deep base of word of mouth that quietly feeds older businesses. Instead, nearly every customer is a fresh EV owner searching for an installer for the first time, and a search finds a website. That reframes the question, because without a findable site you are absent from the search that carries almost all the demand, so the real issue is whether you want your own flow of work at all, given that in this market it arrives, overwhelmingly, through being found online.
A market too new for word of mouth
EV charging is unusual because it has had no time to develop the referral networks that established trades lean on. A plumber or an electrician can coast a little on years of recommendations even with a weak online presence, because the word-of-mouth base is there; an EV charger installer has no such cushion, because the trade barely existed long enough ago to build one. So the customers are not arriving through a neighbour’s recommendation built up over a decade, they are first-time EV owners who have just gone electric, have no installer in mind, and do the obvious thing: they search. That means the usual slow drip of referral work is simply not available to fall back on, and the installer who is not findable is not just missing a channel, they are missing the channel through which this young market actually moves.
Search does the job word of mouth does elsewhere
Because there is no referral base, search takes over the role word of mouth plays in older trades, and that makes a website decisive rather than optional. When a new EV owner wants a charger, they search locally and choose from whoever appears, so ranking for that search is very nearly the whole of being chosen. Your site is where that search lands, and it is also where the new owner’s questions get answered, whether they qualify for a chargepoint grant, whether the install needs DNO approval, what the job involves, so it does double duty as both the thing that gets you found and the thing that reassures a first-timer once they do. Without it, you are invisible to a customer who has no other way to reach you, and the work goes to the installer who did show up. In a market this new, being findable is not one route among many, it is close to the only one.
A growing market rewards being early
There is a further reason the answer leans yes, and it is momentum. EV ownership is climbing steeply, and every new electric car is a potential first-time charger customer, so the pool of people searching for an installer grows month on month. The installers who are findable now capture that rising wave, ranking for the searches as they multiply and building a customer base while the market is still forming, whereas those who wait find the ground taken by earlier movers. So building a findable site now is not premature, it is exactly the forward-looking move a fast-growing market rewards, claiming visibility while the demand is expanding rather than scrambling for it once the trade is crowded.
So the real answer to does an EV charger installer need a website is: yes, if you want your own steady flow of work, because the market is too new for word of mouth and almost every customer arrives by search, so being unfindable means being absent from nearly all the demand. And finding out costs just £99 up front: I build the site on spec, from £297, and you see it finished before you pay the rest, so you can look at your actual site, ready to catch a growing wave of new EV owners, and decide from there, knowing a handful of installs covers the cost.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What an ev charger installation site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does an EV charger installer really need a website?
If you want the steady flow of new work, yes, because of how new the market is. EV charging has no established word-of-mouth base yet, so almost every customer is a fresh EV owner who finds an installer by searching. A search finds a website, so without one you are largely invisible to the very people who make up nearly all the demand in this trade.
Isn't word of mouth enough for an EV charger installer?
Not yet, and that is the whole point. Word of mouth builds over years, and EV charging is too new to have that base, so unlike an established trade you cannot lean on referrals to carry you. Nearly all customers are first-time EV owners with no installer in mind who reach for a search, so without a findable site you miss the main way work arrives in this market.
Why does the market being new make a website matter more?
Because in an older trade, years of word of mouth quietly feed work even to firms with little online presence, but EV charging has no such cushion. Search does the job referrals do elsewhere, so being findable is not one option among several here, it is close to the only route by which a fresh EV owner finds any installer at all. The newness makes the site decisive.
The EV market is still growing. Do I need a site yet?
Arguably especially now, because EV ownership is climbing fast and the installers who are findable early capture that rising wave of first-time buyers. As more people go electric and search for their first charger, the installer already ranking wins a growing share of a growing market. Building a presence now, while the market expands, is a forward-looking move, not a premature one.
When could an EV charger installer skip a website?
Realistically, only if you have all the work you want from another source, such as a steady subcontract arrangement, and no wish to grow your own customers. Because nearly all direct demand in this new market arrives by search, an installer without a findable site is largely absent from it. For anyone wanting their own flow of work, the case for a site is strong.
Is a website worth it for a smaller EV charger installer?
Often especially so, because in a new market being findable matters more than being big, and a good site lets a small installer appear right where fresh EV owners search. A clear, fast site that answers the grant and approval questions can win a smaller installer a steady stream of local work. A handful of installs covers the whole cost.
How much does it cost to find out if a website is worth it?
Just £99 to start with me, and it comes off your quote. I build the whole site first and you see the finished thing before you pay the rest, from £297. So you are not gambling on a maybe, you are looking at the actual site for your EV charging business and deciding then. Given a handful of installs covers the cost, the risk of finding out is very low.
Tell me your town and I'll build you an ev charger installation site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.