Do you need one?
Does a tiler need a website?
Tilers get good referred work, so it is a fair question. But tiling is chosen on visible detail, and renovations send people searching when no one is there to recommend you. Here is the honest answer.
From £297, live in 7 days, on your own domain.
Do you need a website?
The honest answer
Does a tiler need a website? If referrals keep you as busy as you want with the work you enjoy, and you have no interest in searched or new customers, then honestly, no. Some tilers run comfortably on word of mouth alone. I am not going to pretend it is compulsory. But if you want the quality work and the steady renovation-stage searches, then yes, and the reason is specific to how tiling is chosen. The real question is not “website yes or no”. It is “when someone is choosing a tiler on the strength of visible detail, can they see your work”, because tiling is judged by the eye, and without a portfolio you have nothing to enter into that judgement.
Tiling is chosen on detail people can see
The defining feature of tiling, for this question, is that it is chosen visually and unforgivingly. A customer choosing a tiler is looking for evidence of precision, straight lines, neat cuts, a clean finish, because they know good tiling looks crisp and bad tiling is obvious and permanent. That decision is made by looking, and increasingly the looking happens online.
If you have no website, you have nothing to show at that moment. The customer searching for a tiler at the renovation stage cannot see your crisp work, so they choose a tiler whose detail they can see. You are not losing on skill, you may be the better tiler, you are losing because your precision was invisible. That is the quiet cost of having no website for a tiler: not fewer referrals, but missing the quality work that is chosen precisely on the detail a website would show.
Renovations send people searching
Tiling rides on bathroom and kitchen renovations, and those create a predictable moment of need. Walls get prepped, tiles get chosen, and suddenly the job needs a tiler, often with no one lined up, so the customer searches. That ready searcher, keen, job waiting, is exactly the customer you want, and word of mouth was never going to reach them in time.
A website captures them. It puts your close-up work in front of the searcher at the tiling stage and ranks for the specific jobs they look for. Social media does not do this, it reaches people who already follow you, not the stranger searching now. Relying on referrals and social alone means missing the steady flow of renovation-stage searches, which is a large part of all tiling work, and it goes to whoever bothered to be findable and to show their detail.
When you can skip it, and why the solo tiler gains most
To be fair, if referrals keep you busy with work you enjoy and you have no interest in new or searched customers, a website is not urgent. But the moment you want the renovation-stage work, want to win on quality rather than price, or want to grow beyond people who already know your work, the calculation flips, because that work is chosen on shown detail, which a website provides and word of mouth cannot.
And it is often the solo tiler who gains most, because tiling is won on visible precision, not size. A strong portfolio of crisp close-up work lets a one-person business win quality jobs against anyone, purely on the detail shown. Tiling jobs are worth a good deal, so a single one covers the build many times over, and being findable with precise work means your quality, not your size, is what the customer judges you on.
I build the site on spec and send it finished, so you see how well it shows your detail before you pay anything, from £297. You are not gambling on the idea of a website, you are looking at your own portfolio and deciding then. So the real answer is: not if referrals keep you content, but yes the moment you want the quality work, because tiling is chosen on detail people can see, and a website is where they see it.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a tiling site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a tiler really need a website?
If you want the quality work and the renovation-stage searches, yes. Tiling is chosen on visible detail, and without a portfolio online you have nothing to show the people searching when their bathroom or kitchen is ready. You can survive on referred general work, but you miss the customers who search at the tiling stage and choose whoever can show them crisp, precise work.
Isn't posting my work on social media enough?
Social media shows finished jobs to people who already follow you, which is useful, but it does little when someone searches for a tiler at the renovation stage and has never heard of you. A website puts your close-up work in front of those searchers and ranks for bathroom, kitchen and floor tiling. Social and a site work together, but only the site captures the ready customer searching now.
What tiling work am I missing without a website?
The renovation-stage searches and the quality-conscious customers. People search for a tiler when their project reaches that point, and pick from who they can find and whose finish they can see. With no website you are invisible then, so that steady, often well-paid work goes to a tiler who could show their detail. You never see the jobs you missed, because the enquiries never reached you.
I get tiling work by recommendation. Do I still need a site?
Recommendations are valuable, so keep them, but tiling is visual and referred customers look. Someone recommended a tiler usually searches your name to see your finish before booking, because they know a bad job is obvious and costly. If there is nothing to find, the reassurance is missing when they are deciding. A website catches that look and shows them exactly why they should choose you.
When can a tiler skip having a website?
If referrals keep you as busy as you want with the work you enjoy, and you have no interest in searched or new customers, you can manage without one. That is a fair position. The website matters the moment you want the renovation-stage work, want to win on quality rather than price, or want to grow beyond the people who already know your work.
Is a website worth it for a one-man tiling business?
Often especially so, because a portfolio lets a solo tiler win quality work against anyone, purely on shown detail. Tiling jobs are worth a good deal, so a single one covers the build many times over. Being findable with crisp close-up work means your precision, not your size, is what the customer judges you on, which suits a skilled solo tiler perfectly.
Tell me your town and I'll build you a tiling site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.