Do you need one?
Does a recruitment agency need a website?
A fair question in a LinkedIn world. But the honest answer turns on both sides: employers vet you online before instructing, and candidates find you there too.
From £297, live in 7 days, on your own domain.
Does a recruitment agency need a website?
The honest answer
Does a recruitment agency need a website? If you have all the clients and candidates you want, and no wish to grow, then perhaps not. But the honest answer turns on the fact that your business has two sides, and both run through your presence. On the employer side, a business trusting you to hire for it vets the agency first, researching whether you understand its sector and reliably place well before it instructs you, and it judges that online. On the candidate side, people find agencies and roles by searching, and they research an agency before registering, wanting to see the roles you handle and whether you look worth their time. So without a website you cannot prove your specialism to employers or attract and reassure candidates, and you struggle on both sides that placements depend on. The real question, then, is whether you want to grow the business, because without a site you are weak on both the client and the candidate side at once.
Employers vet you before they instruct
The employer side of recruitment is a trust decision, because the business is handing you the job of representing it and finding good people, and a bad hire is costly. So the employer vets before it instructs: it researches whether you specialise in its sector, whether you have a track record of placing well, whether you look credible and reliable, and it forms that judgment online. An agency that is invisible, or present but generic, cannot prove the specialism and reliability an employer is looking for, so it is passed over for one that demonstrates it delivers. LinkedIn and job boards help you reach people, but they show you on their terms, alongside every rival, and they do not carry the story of who your agency is and what you specialise in, which is what an employer weighs. So the site is where you win the employer’s trust, and without it you cannot make the case that gets you instructed.
Candidates find you, and you want them to be yours
The candidate side matters just as much, because you can only deliver for employers if you have good people to place, and candidates run through your presence too. A candidate deciding whether to register with you researches the agency first, looking at the roles you handle and whether you seem credible and worth their time, so a site that presents your specialism and your roles attracts and reassures them, while having none leaves you a bare name on a job board with nothing behind it. And there is a deeper point: relying only on job boards means your candidate relationships live on the board’s platform, on its terms, whereas your own site lets you build a candidate pool that is yours, people who came to you and registered with you. So the website does double duty on this side too, attracting candidates and making them your own, which is what gives you the pool to deliver for employers. Being strong on both sides means being present, and convincing, online for each.
So the real answer to does a recruitment agency need a website is: yes, if you want to grow both clients and candidates, because employers vet you online and candidates find you there, so being absent means struggling on both sides. And finding out costs just £99 up front: I build the site on spec, from £297, and you see it finished before you pay the rest, so you can look at your actual site, ready to win employers and attract candidates, and decide from there, knowing a single placement dwarfs the cost many times over.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a recruitment site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a recruitment agency really need a website?
If you want to grow both clients and candidates, yes. Employers vet an agency online before instructing it, and candidates find agencies and roles by searching, so both sides run through your presence. Without a site, you cannot prove your specialism to employers or attract candidates, so you struggle on both sides of the business the placements depend on.
Isn't recruitment done on LinkedIn and job boards now?
Those are important, but they show you alongside every rival and on their terms, not yours. An employer vetting an agency still looks at who you are, your specialism and track record, which lives on your own site, and your site is where candidates learn about you beyond a single job post. So LinkedIn and boards help, but your site is where you win employers and build your own candidate relationship.
Why do employers vet a recruiter online before instructing?
Because they are trusting you to represent them and deliver good hires, so they research whether you understand their sector and reliably place well before committing. They look for your specialism, track record and credibility, and they judge it online. An agency with no credible presence gives them nothing to trust, so they instruct one that proves it delivers.
Do candidates really need me to have a website?
Yes, because candidates research an agency before registering, wanting to see the roles you handle and whether you look credible and worth their time. A site that presents your roles and your specialism attracts and reassures candidates, while having none makes you a name on a job board with nothing behind it. Your site is how you build a candidate pool that is yours, not the board's.
When could a recruitment agency skip a website?
Realistically, only if you have all the clients and candidates you want and no wish to grow. Because employers vet you and candidates find you online, most agencies without a site struggle on both sides. For anyone wanting to grow the business, the case for a site is strong.
Is a website worth it for a small or specialist recruitment agency?
Often especially so, because a specialist's credibility and focus, not size, win employers, and a good site lets a small agency prove its specialism as convincingly as a large one. A credible, specialist site can win a small agency employers and candidates who would otherwise go to a bigger name. A single placement covers the cost many times over.
How much does it cost to find out if a website is worth it?
Just £99 to start with me, and it comes off your quote. I build the whole site first and you see the finished thing before you pay the rest, from £297. So you are not gambling on a maybe, you are looking at the actual site for your recruitment agency and deciding then. Given a single placement dwarfs the cost, the risk of finding out is very low.
Tell me your town and I'll build you a recruitment site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.