Websites for pizza restaurants
Pizza restaurant website, dine-in and deliverybrand
A pizza place is a brand people come back to, for dining in and ordering in. The site should build that brand, take dine-in bookings, and win direct delivery orders that keep more than the apps allow.
From £297, live in 7 days, on your own domain.
Pizza restaurant websites
Both a restaurant and a takeaway, with a brand
A pizza restaurant is a particular kind of business, and the website has to reflect its dual nature. It is a place to eat in, with a dining experience and a distinct brand, and it is also a place to order from, for delivery and collection, so the site has to serve both sides at once. Just as importantly, a pizza restaurant thrives on brand loyalty in a way a plain takeaway does not: people have a favourite pizza place they return to, rave about and choose again and again, and that loyalty is the heart of the business. So the site should do three things together: build an appealing, memorable brand with great photos and personality, make dining in easy to book, and win direct delivery and collection orders that keep more margin than the apps. Serving both the dine-in and the order-in sides, while building a brand people come back to, is what a pizza restaurant’s website is really for, and it is a richer job than either a restaurant’s or a takeaway’s alone.
That combination is the key to the site. Unlike a pure delivery kitchen, a pizza restaurant has an experience and an identity to sell, so the site should have real personality and appeal, tempting people to eat in as well as order in. And unlike a formal restaurant, it also has the direct-ordering opportunity of a takeaway, the chance to win delivery orders away from the commission-hungry apps. Bringing both together, brand and experience on one side, direct ordering on the other, is what makes the most of a pizza restaurant’s particular position.
Build a brand people are loyal to
Pizza is a repeat purchase, and people form real loyalty to a favourite place, so building an appealing, memorable brand is central to a pizza restaurant’s success. Customers return to, recommend, and identify with the pizza place they love, so the site should build that kind of following through personality, great photography, and a distinct, likeable identity that makes yours the one people choose again and again. A strong brand does more than win the first visit, it creates the loyalty that brings customers back and turns them into advocates. It also directly supports the ordering side, because loyal fans of your brand will seek you out and order from you specifically rather than idly browsing an app. So the site should be built to make people love your brand, because in a repeat-purchase business driven by loyalty, a brand people are devoted to is what makes a pizza restaurant genuinely thrive, both in the dining room and through the door.
Take delivery orders direct where you can
Like any business that delivers, a pizza restaurant faces the delivery apps and their large commissions, so where you can, taking orders directly keeps far more of each order’s value. Encouraging customers to order delivery or collection through your own site keeps more margin and builds a direct relationship, and a pizza restaurant with a strong brand and loyal fans is especially well placed to do this, because those devoted customers will happily order directly from a brand they love if it is easy. So the site should make direct ordering simple and give loyal customers a reason to use it, gradually shifting orders away from the apps and keeping more of the money. The brand and the direct-ordering advantage reinforce each other here: the stronger your following, the more orders you can win direct, and the more margin you keep. That virtuous circle is a real opportunity the site should be built to exploit.
Win both the diners and the orderers
People search for pizza both to eat in and to order in, and they choose a place whose brand, menu and photos appeal, then book a table or order directly. A site that builds an appealing brand, makes dine-in booking easy, and takes direct delivery and collection orders reaches those customers and serves both sides of the business while keeping more margin than the apps allow. For a business that is simultaneously a restaurant and a takeaway with a loyal following, a strong, brand-building, dual-purpose site is central to winning and keeping customers. It sells the experience to the diner, wins the direct order from the fan, and builds the brand that keeps both coming back, which is exactly what a pizza restaurant’s website is for.
A straight price, and getting found
I build pizza restaurant websites from £297, on spec and live within seven days on your own domain, so you see the finished site before you pay. Getting found comes down to a strong, appealing brand, easy dine-in booking, direct delivery and collection ordering, and being findable when people want pizza. Do that and you build a loyal following across both dining in and ordering in, which is exactly what a pizza restaurant’s website is for.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a pizza restaurant site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
What makes a good pizza restaurant website?
One that builds the brand and serves both dine-in and delivery. A pizza restaurant is both a place to eat and a place to order from, and it thrives on brand loyalty, so the site should build an appealing brand with great photos and personality, make dine-in booking easy, and win direct delivery and collection orders that keep more margin than the apps. Serving both sides of the business, and building a brand people come back to, is the heart of a pizza restaurant's website.
How is a pizza restaurant different from a plain takeaway?
It is more of a brand and a dine-in experience, not just a delivery kitchen. A pizza restaurant usually has a dine-in side and a distinct brand and personality that build loyalty, so its site should sell the experience and the brand, not only take orders. It should tempt people to eat in as well as order in, and build the kind of following that makes people choose your pizza specifically. So it combines a restaurant's brand-and-booking appeal with a takeaway's direct-ordering advantage, serving both sides.
Should I take delivery orders directly?
Where you can, yes, because direct orders keep far more margin than the apps. The delivery apps take a large commission, so encouraging customers to order delivery or collection directly through your own site keeps more of each order and builds a direct relationship. A pizza restaurant with a strong brand and loyal fans is especially well placed to shift orders direct, because those fans will happily order from you directly if it is easy. So the site should make direct ordering easy and give loyal customers a reason to use it.
Why does brand matter for a pizza restaurant?
Because pizza is a repeat purchase people form loyalty to, and brand drives that loyalty. People have a favourite pizza place they return to and recommend, so building an appealing, memorable brand, through personality, great photos, and a distinct identity, makes yours the one people choose again and again. A strong brand also supports direct ordering, because loyal fans of your brand will seek you out rather than browse an app. So the site should build a brand people love, because loyalty is what makes a pizza restaurant thrive.
Do pizza restaurants get customers from a website?
Yes, from both diners and orderers. People search for pizza to eat in or order in, and choose a place whose brand, menu and photos appeal, booking a table or ordering directly. A site that builds the brand, makes dine-in booking easy, and takes direct delivery orders reaches those customers and serves both sides while keeping more margin. For a business that is both a restaurant and a takeaway with a loyal following, a strong, brand-building site is central to winning and keeping customers.
How quickly can my pizza restaurant website be live?
I build it on spec and have it live within seven days, on your own domain, so you see the finished site before you pay anything. From £297.
Tell me your town and I'll build you a pizza restaurant site on spec, so you can see it before you pay. Or read Website examples, see the full pricing, or get in touch.