Websites for holiday lets
Holiday let website that keeps the booking fees
The booking platforms take a cut of every stay and keep your guest. Your own site wins the booking directly, sells the property and the area, and turns a great stay into a repeat guest who books you again.
From £297, live in 7 days, on your own domain.
Holiday let websites
Win the booking, keep the fee
A holiday let faces the same fundamental challenge as a hotel, in its own form: the booking platforms. The big holiday-rental sites bring reach, but they take fees on every stay, from you and often from the guest, and they own the guest relationship, so a guest who books through a platform belongs to the platform, not to you. A holiday let’s own website is how you win bookings directly instead, keeping the full value of each stay and, crucially, owning the guest for the future. So the site’s central job is to capture direct bookings: to sell the property and the location beautifully, make booking easy, and give guests a reason to book with you rather than through a fee-charging platform. Winning the direct booking, and keeping the fee and the guest, is the heart of what a holiday let’s website is for, and for a small letting business, each fee saved and each guest kept genuinely matters.
That focus on direct bookings is what makes the site worth having, and it is especially powerful for a holiday let because of repeat guests, which we will come to. The platforms have their place for reach and discovery, but a let that relies on them entirely gives away a chunk of every booking and never owns its guests. The website’s job is to capture as many bookings as possible directly, so the site should be built squarely for that: beautiful, easy to book, and clearly the best place to book your property.
Sell the destination, not just the property
People book a holiday let for the whole experience, the place as much as the property, so the site should sell the location and the holiday, not just describe the rooms. A guest choosing a holiday let is picturing their trip, so selling the area, the beach, the walks, the attractions, the pub down the lane, the things to do nearby, alongside gorgeous photos of the property itself, helps them imagine their holiday and choose your let. The property gets them interested, but the location and the experience often seal the decision, because the guest is really booking a holiday, not just a house. So the site should paint the whole picture: the lovely property, yes, but also the wonderful time they will have in the area around it. Selling the destination and the stay together is what turns a browsing holidaymaker into a booking, because you are helping them fall for the whole trip, not just the accommodation.
Build repeat direct guests
One of the most valuable things a holiday let can have is repeat guests, and an owned site is how you keep them. A guest who had a wonderful stay is very likely to want to return, and if they can book directly with you next time, rather than going back through a platform, you keep the fee and the relationship, and they become a guest who comes back year after year and books straight with you. So the site should make it easy for past guests to find you and book again directly, and should encourage that repeat, direct relationship. Building a base of loyal repeat guests who book you directly is a real prize, turning one-off platform bookings into an ongoing relationship you own. This is where a holiday let’s own site pays off handsomely over time, because a returning guest booking direct is the most valuable booking of all, and the site is what makes it possible.
Capture the guest who wants your place
People search for holiday accommodation and often browse the platforms, but a holiday let with its own beautiful, findable site can capture direct bookings and, especially, repeat guests, keeping the value that would otherwise go in fees. A site that sells the property and the area, makes booking easy, and keeps past guests coming back directly reaches guests at the moment they are choosing and keeps the full value of the booking. For a holiday let wanting to reduce its dependence on the fee-charging platforms and build a base of loyal, direct guests, being findable and genuinely appealing is central. The site is where a holidaymaker falls for your property and its location and books directly to come and enjoy it, which is exactly what a holiday let’s website is for.
A straight price, and getting found
I build holiday let websites from £297, on spec and live within seven days on your own domain, so you see the finished site before you pay. Getting found comes down to gorgeous photos, selling the property and the area, easy direct booking, keeping repeat guests, and being findable when people search for holiday accommodation. Do that and you keep the fees and build the loyal direct guests the platforms would otherwise take, which is exactly what a holiday let’s website is for.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a holiday let site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
What makes a good holiday let website?
One that wins direct bookings by selling the property and the area beautifully. The booking platforms take fees on every stay and own the guest, so a holiday let's own site earns its keep by capturing direct bookings: gorgeous photos of the property, a sell of the location and what there is to do, and easy direct booking. It should also build repeat guests, who can book you again directly. Winning the direct booking, selling the whole experience, and keeping the fee and the guest is the heart of it.
Why take bookings directly rather than through a platform?
Because the platforms take a cut of every booking and own the guest, so direct bookings keep the fee and the relationship. Sites like the big holiday-rental platforms charge fees to you and the guest and keep the guest as theirs, so every booking through them costs money and loyalty. A holiday let with its own site that guests find and book through directly keeps the full value and, crucially, owns the guest for repeat stays. So the site should make direct booking easy, because for a holiday let, repeat direct guests are especially valuable.
How important is selling the location, not just the property?
Very, because people book a holiday let for the whole experience, the place as much as the property. A guest choosing a holiday let is picturing their trip, so selling the area, the attractions, the beach, the walks, the things to do nearby, alongside the property itself, helps them imagine their holiday and choose your let. The property gets them interested, but the location and the experience often seal the decision. So the site should sell the destination and the stay, not just describe the rooms, because guests are booking a holiday, not just a house.
How do repeat guests fit in?
They are some of the most valuable bookings, and a direct site is how you keep them. A guest who had a wonderful stay is likely to return, and if they can book directly with you next time rather than through a platform, you keep the fee and the relationship. So the site should make it easy for past guests to find you and book again directly, and encourage them to. Building a base of repeat direct guests, who come back year after year and book straight with you, is a real prize that an owned site makes possible.
Do holiday lets get bookings from a website?
Yes, and direct bookings are the most valuable. People search for holiday accommodation, often browse the platforms, but a holiday let with its own beautiful, findable site can capture direct bookings and repeat guests, avoiding the fees. A site that sells the property and the area, makes booking easy, and keeps past guests coming back directly reaches guests and keeps the value. For a holiday let wanting to reduce its dependence on the platforms, a strong direct-booking site is central.
How quickly can my holiday let website be live?
I build it on spec and have it live within seven days, on your own domain, so you see the finished site before you pay anything. From £297.
Tell me your town and I'll build you a holiday let site on spec, so you can see it before you pay. Or read Website examples, see the full pricing, or get in touch.