Getting found
How to get more takeaway orders
The orders worth most are the ones that skip the app. Win more by making direct ordering easy. Here is how.
From £297, live in 7 days, on your own domain.
Get more takeaway orders
Where more takeaway orders come from
More takeaway orders come from making direct ordering easy, being found by hungry locals, and winning your regulars off the apps onto ordering straight from you. The thing to grasp is that not all orders are worth the same: an order through a delivery app hands over commission and the customer, while a direct order keeps the full margin and the relationship. So getting more orders means two things, bringing in new customers, and moving the loyal ones you already have onto direct ordering, where the money stays yours. Your regulars are the biggest, easiest win, because they already choose you and would happily order direct if it were simple. And because a customer who orders direct once, and finds it easy, keeps doing it, each one moved across keeps paying back. This is a margin-led kind of growth, because the same order is worth more direct, so growth flows from making direct ordering effortless and being visible when someone is hungry.
That direct-ordering character is the key. The orders worth most skip the app, so everything is about making yours the easy way to order.
Make direct ordering easy and win your regulars
The most powerful lever is making direct ordering so easy that your regulars choose it over the app, because those are the orders worth most and the easiest to move. A fast, clear site that shows the menu and takes an order in a few taps, easier than opening the app, gives your loyal customers a reason to order straight from you, which keeps the full margin. Reminding them, on the menu, on the bag, on the receipt, that ordering direct helps you and often gets them a better deal, moves them across. And genuine reviews about the food and the speed reassure a new customer yours is worth ordering from. So making direct ordering effortless, nudging regulars towards it, and backing it with honest reviews, together, are the heart of getting more orders, because they grow the orders you keep in full.
Be found by hungry locals
Winning direct orders also means catching the new customers searching, so being found is the other half. Hungry people search for food nearby or a cuisine to order in, so a complete Google Business Profile and a site that ranks for local takeaway searches put your menu and your direct-ordering in front of them at the moment they are deciding, winning orders that would otherwise go to whatever the app showed first. And because a new customer who orders direct and enjoys it becomes a regular ordering direct, each one won this way keeps paying back. Getting more takeaway orders comes down to making direct ordering easy, winning your regulars onto it, and being found by hungry locals, and a fast, findable, easy-to-order site does all of it, which is how a takeaway grows the orders it actually keeps.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a takeaway site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How do takeaways get more orders?
By making direct ordering easy, being found when hungry locals search, and winning regulars off the apps to order straight from you. The orders worth most are the direct ones that keep the commission, so getting more orders means both winning new customers and moving your loyal ones onto direct ordering, where the full margin stays yours.
What is the single best way to get more takeaway orders?
Make ordering direct so easy that your regulars choose it over the app. Because your loyal customers would order straight from you if it were simple, a fast, clear direct-ordering site, and being found when people search, is the highest-value thing you can do to grow the orders you keep in full.
How does moving regulars off the apps grow my orders?
Because the same order is worth more to you direct than through an app that takes commission, so moving your regulars onto direct ordering grows your real income even at the same number of orders. Your loyal customers are the easiest to move, since they already choose you, so making direct ordering easy for them is the fastest way to grow what you keep.
How does being found by hungry locals help me get more orders?
Because plenty of takeaway trade starts with someone searching for food nearby, so appearing in that local search, with your menu and a way to order direct, wins orders that would otherwise go to whatever the app showed first. Being found locally brings new customers straight to you, not through a commission-charging middleman.
Do reviews from customers help a takeaway get more orders?
They help, because someone choosing where to order from is reassured by others who found the food good and the service reliable. Genuine reviews about the food and the speed confirm yours is worth ordering from, so alongside a clear menu and easy direct ordering, honest reviews win the order.
How do people find a takeaway online?
They search for food nearby, a particular cuisine to order in, or your name if they know you, and choose on the menu, the reviews and how easy it is to order. A complete Google Business Profile and a site that ranks for local takeaway searches put your menu and direct ordering in front of hungry people, so being found is how you win orders off the apps.
Do I need to pay for ads to get more takeaway orders?
Not necessarily. Hungry people search locally and your regulars already know you, so a findable site with easy direct ordering can grow orders without paid ads. Ads can bring new customers, but the biggest, cheapest win is moving the regulars you already have onto direct ordering, so build that owned presence first.
Tell me your town and I'll build you a takeaway site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.