Getting found
How to get more B&B bookings
Guests book a B&B for the charm and the place. Win more by conveying both and being found. Here is how.
From £297, live in 7 days, on your own domain.
Get more B&B bookings
Where more B&B bookings come from
More B&B bookings come from conveying your charm and setting and being found by guests looking for somewhere with character. People choose a B&B over a chain hotel for the personal welcome, the character of the house, and the location, so those are exactly what win the booking. Getting more bookings, then, means showing your personality and your place, taking bookings direct so you keep the commission a platform would take, and being findable when guests search. The B&B whose charm most appeals, shown well, is the one a guest chooses. And because many guests find a B&B on a platform then look up its own site before deciding, a site that conveys your charm captures those guests directly rather than letting the platform charge you. Growth here flows from selling the feeling and the place that are a B&B’s whole appeal, and being visible to the guests seeking exactly that.
That charm-and-place character is the key. Guests choose a B&B for what a chain cannot offer, so everything is about conveying your welcome and setting and being found by guests who want them.
Convey your charm and your setting
The most powerful lever is conveying the charm and character that set you apart from a chain, because that is what a B&B guest is choosing on. A guest wants the personal touch and character a uniform hotel cannot offer, so showing your warm welcome, the character of the house, your lovely rooms and breakfast, and the setting, makes them want to stay with you, which a bland platform listing cannot. And because many B&B guests are visiting the area, showing what is nearby, the attractions, the coast, the countryside, the walks, helps them picture their whole trip and choose you as the base for it, so selling the location alongside the B&B wins guests planning a visit. Lovely photos and genuine reviews reinforce it, making a guest want to stay and reassuring them of your hospitality. So conveying your charm and your setting is the heart of getting more B&B bookings.
Be found and take the booking direct
Conveying your charm only wins bookings if guests reach your site, so being found is the other half. Guests search for a B&B or place to stay in the area they are visiting, and many who find you on a platform then look up your own site, so a site that ranks for local accommodation searches and conveys your charm captures those guests directly. Every guest you win to a direct booking is a booking that keeps the commission the platform would have taken, so being findable, and giving guests a reason and an easy way to book with you, shifts bookings onto your own channel. Getting more B&B bookings comes down to conveying your charm and setting, selling the local area, being found, and taking bookings direct, and a charming, findable, easy-to-book site does all of it, which is how a B&B fills its rooms while keeping the commission.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a B&B site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How do B&Bs get more bookings?
By conveying their charm and setting and being found. Guests choose a B&B for the welcome, character and location, so getting more bookings means showing your personality and your place, taking bookings direct, and being findable when guests search. The B&B whose charm most appeals, shown well, wins the booking, and keeps the commission a platform would take.
What is the single best way to get more B&B bookings?
Convey the charm and character that set you apart from a chain. Because guests choose a B&B for the feeling and the place, showing your welcome, your character and your setting is what wins them. Making a guest fall for your B&B, alongside being findable and easy to book direct, is the highest-value thing you can do.
How does showing my charm win bookings?
Because a guest choosing a B&B wants the personal touch and character a chain cannot offer, so conveying your warm welcome, the character of the house, and the lovely setting makes them want to stay with you. A site that shows your personality wins the booking a bland platform listing would not, because it sells the very thing a B&B guest is looking for.
How does showing the local area help me get more bookings?
Because many B&B guests are visiting the area, so showing what is nearby, the attractions, walks, coast or countryside, helps them picture their trip and choose you as the base for it. A site that sells the location as well as the B&B wins guests planning a visit, because you are answering not just where they will sleep but what their stay will be like.
Do photos and reviews help a B&B get more bookings?
Strongly, because a guest choosing where to stay is drawn by lovely photos and reassured by good reviews, so both convert them. Beautiful images of your rooms, breakfast and setting make a guest want to stay, and genuine reviews about your welcome and hospitality reassure them, so together they win the direct booking over a plain listing.
How do guests find a B&B online?
They search for a B&B or place to stay in the area they are visiting, and many who find you on a platform then look up your own site. A site that ranks for local accommodation searches and conveys your charm captures those guests directly, so being found, and giving them a reason to book with you, is how you win more bookings and keep the commission.
Do I need to pay for ads to get more B&B bookings?
Not necessarily. Guests search for places to stay in the area and check a B&B's own site before booking, so ranking for local searches with a charming, easy-to-book site can win direct bookings without paid ads, each saving a platform's commission. Ads can add reach, but your own site does the core work of converting guests. Build it first.
Tell me your town and I'll build you a B&B site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.