Getting found
How to get more auctioneer customers
An auctioneer grows by winning consignments and drawing bidders, and each feeds the other. Here is how to do both.
From £297, live in 7 days, on your own domain.
Get more auctioneer customers
Where more auctioneer customers come from
More auctioneer work comes from winning consignments and drawing bidders, and the two feed each other. On one side are the sellers, who consign with the auctioneer they trust to reach buyers and achieve good prices, giving you the lots your commission comes from. On the other are the bidders, drawn by the lots on offer, whose competition lifts the prices. Getting more work means serving both: proving your reach and results to sellers so they consign with you, showcasing your lots to bidders so they come and compete, and letting each strengthen the other. Because strong bidding achieves the prices that win more consignments, and more consignments make a richer catalogue that draws more bidders, growth here is a virtuous circle. An auctioneer who builds both sides, a busy bidding audience and a stream of good consignments, grows far faster than one who leans on either alone.
That two-sided, self-reinforcing character is the key. Sellers and bidders each make the other side more valuable, so everything is about strengthening both at once.
Win consignments by proving results
The most powerful lever on the seller side is proving you achieve strong prices, because that is what a seller consigns on. Someone deciding where to sell valuable lots wants confidence they will sell well, so showing your results, your reach and your credibility reassures them you are the auctioneer to trust, which wins the consignment over a rival who cannot demonstrate the same. Proof of results, notable sales and a strong track record are decisive here, because a seller is choosing on where their lots will do best. And crucially, that proof of results depends on the other side, on the bidders whose competition achieves the prices, so winning consignments and drawing bidders are the same effort seen from two angles. Show sellers the strong prices your bidding audience achieves, and the consignments follow.
Draw bidders and let the circle turn
The bidder side is won by showcasing your lots and being found by buyers, so a site that presents your upcoming catalogue and sale information well, and ranks for searches related to what you sell, draws more bidders to compete. And this is not just about any single sale, because more bidders mean stronger competition and better prices, which is exactly the proof that wins your next consignment, so drawing bidders feeds the seller side directly. A rich catalogue, well presented, attracts buyers; strong bidding achieves good prices; good prices win more sellers; more sellers make a richer catalogue, and the circle turns. Getting more auctioneer work comes down to proving your results to sellers, showcasing lots to bidders, being found by both, and letting each side strengthen the other, and a credible, catalogue-showing site does all of it, which is how an auction house grows both its consignments and its sale room.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What an auction site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How do auctioneers get more customers?
By winning consignments and drawing bidders. Sellers consign with the auctioneer they trust to reach buyers and achieve good prices, and bidders are drawn by the lots on offer, so getting more work means proving your reach and results to sellers, showcasing your lots to bidders, and letting each strengthen the other. Strong bidding wins the prices that win more consignments.
What is the single best way to get more auction work?
Win consignments by proving you achieve strong prices, and draw the bidders that make those prices possible. Because the two sides feed each other, building a bigger bidding audience while showing sellers your results is the most powerful thing you can do. A busy sale room, visible to sellers, is what wins the next consignment.
How do I win more consignments?
By proving to sellers that you reach buyers and achieve good prices. A seller deciding where to consign wants confidence their lots will sell well, so showing your results, your reach and your credibility reassures them you are the auctioneer to trust. That proof wins the consignment over a rival who cannot demonstrate the same reach or results.
How do I draw more bidders?
By showcasing your upcoming lots clearly and being found by buyers searching for what you sell. Bidders come for the lots, so a site that presents your catalogue and sale information well, and ranks for searches related to what you offer, draws more of them. More bidders mean stronger competition and better prices, which is exactly what then wins you more consignments.
Why do more bidders help me get more sellers?
Because bidders drive competition, and competition achieves higher prices, and higher prices are what sellers want, so an auction house that visibly attracts strong bidding wins more consignments. Sellers consign where their lots will sell best, so drawing bidders is not just about one sale, it is how you prove to future sellers that you are the place to consign. The two sides feed each other.
Do results and a track record help an auctioneer get more work?
Strongly, because a seller consigning valuable items is reassured by evidence you achieve good prices, so showing your results and notable sales wins their trust. And a strong track record draws bidders too, who want to buy where good lots come up. Proof of results wins both sides, so it is powerful for growth.
Do I need to pay for ads to get more auction work?
Not necessarily. Sellers search for auctioneers and bidders search for lots, so ranking for those searches with a credible, catalogue-showing site can bring both without paid ads. Ads can add reach for particular sales, but your own site does the core work of winning sellers and drawing bidders. Build the owned presence first.
Tell me your town and I'll build you an auction site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.