Do you need one?
Does a florist need a website?
Florists with a shop and regulars may wonder if they need a site too. But people search for flowers by occasion and order online, day and night. Here is the honest answer.
From £297, live in 7 days, on your own domain.
Do you need a website?
The honest answer
Does a florist need a website? If a busy shop and steady regulars keep you as full as you want, and you have no interest in online or occasion orders, then perhaps not, though that is a shrinking position as flower buying moves online. I am not going to pretend it is compulsory. But if you want the orders that come from people searching, browsing and ordering online, then yes, and the reason is bound up in how flowers are now bought. The real question is not “website yes or no”. It is “when someone orders flowers online at ten at night, searches for a local florist, or researches wedding florists on their work, are you one they can find and order from”, because that is where a large and growing share of flower orders now happens.
Flowers are increasingly bought online
The defining shift in floristry, for this question, is that flower buying has moved substantially online. People order gifts online for same-day delivery, at any hour, often outside shop times. They search for a local florist when they suddenly need flowers. And couples research wedding florists on their arrangements, browsing before choosing. All of that happens online, on websites, and increasingly that is where the orders begin.
If you have no website, you are absent from all of it. The person ordering a gift at night finds a florist whose site lets them, the searcher finds a findable local florist, the couple choose a florist whose wedding work they could see, and none of them is you. You are not losing on the beauty of your flowers, you may make the loveliest arrangements around, you are losing because they were invisible when people were ordering and choosing. That is the quiet cost of having no website for a florist: not fewer shop customers, but missing the online and occasion orders that now make up so much of the trade.
A shop is not a substitute
The common reply from established florists is “I have a shop”. It is an asset, but it does not replace a website, because it only reaches people who pass by or already know you, and only while it is open. A website is a shop window that stays open all night, catching the order placed at ten in the evening, and letting couples research your wedding flowers whenever they are planning.
Most flower buying now involves an online look, so without a site, your shop misses the orders that happen outside its hours and beyond its street. The website and the shop work together: the site catches the online and occasion orders and brings people to your beautiful work, the shop serves those who come in. Relying on the shop alone means missing the growing online share, which goes to florists, and the national chains, who are findable and easy to order from.
When you can skip it, and why the small florist gains most
To be fair, if a busy shop and regulars keep you full and you have no interest in online orders, a website is less urgent, though fewer florists are truly in that position now. The moment you want the online gifting orders, the wedding bookings, or to be found by searchers, the calculation flips, because that trade is won online.
And it is often the small florist who gains most, because flowers are chosen on how they look, not shop size. A handful of orders covers the build, and a wedding is worth a good deal. A small florist with a beautiful site wins orders and weddings against bigger shops and the national delivery chains, because customers choose on the flowers they see, which a talented small florist can show as beautifully as anyone, often with more character than a faceless chain.
I build the site on spec and send it finished, so you see how well it shows your flowers before you pay anything, from £297. You are not gambling on the idea of a website, you are looking at your own and deciding then. So the real answer is: not if a busy shop keeps you full, but yes the moment you want the online and occasion orders, because flowers are increasingly bought online and chosen on how they look, and a website is your shop window there.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a floristry site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a florist really need a website?
If you want the orders that come from people searching and browsing online, yes. People search for a local florist, order gifts online at any hour, and research wedding florists on their work. Without a website you are absent from all of that, so those orders go to a florist people can find and order from. A shop and regulars bring some trade, but a large and growing share of flower orders now start online.
I have a flower shop. Do I still need a website?
Yes, because your shop is only open when you are and only reaches people who pass by or already know you. A website is a shop window that stays open all night, catching the order someone places at ten in the evening for delivery tomorrow, and letting couples research your wedding flowers. Most flower buying now involves an online look, so without a site you miss the orders that happen outside your shop hours and beyond your street.
What florist work am I missing without a website?
The online and occasion orders. People order flowers online for same-day gifts, search for a local florist, and research wedding florists on their arrangements, all online. With no website you are invisible to them, so those orders, including the valuable wedding bookings, go to a findable florist. Because flower buying is increasingly online and visual, being absent means missing the orders that hinge on people seeing your work.
I get orders through my shop and regulars. Do I still need a site?
Those are worth having, but they cannot reach the many people who order flowers online or search for a florist when they need one. And even a regular might order online for convenience if you offered it. A website adds the online gifting orders, the searchers, and the wedding couples researching florists, none of whom your shop and regulars reach, so it grows your orders well beyond your street.
When can a florist skip having a website?
If a busy shop and steady regulars keep you as full as you want, and you have no interest in online or occasion orders, you could manage, though that is a shrinking position as flower buying moves online. The website matters the moment you want the online gifting orders, the wedding bookings couples research online, or simply to be found by the many people searching for a local florist.
Is a website worth it for a small florist?
Often especially so, because flowers are chosen on how they look, not shop size. A handful of orders covers the build, and a wedding booking is worth a good deal. A small florist with a beautiful site wins orders and weddings against bigger shops and the national delivery chains, because customers choose on the flowers they see, which a talented small florist can show as beautifully as anyone.
Tell me your town and I'll build you a floristry site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.