What it costs
What an antique dealer website should cost
A collector searching for a piece could be anywhere. The site puts your stock in front of them. Here is what it costs and what you're paying for.
From £297, live in 7 days, on your own domain.
Antique dealer website cost
The short answer on cost
An antique dealer website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included, then £49 a month you can stop whenever. That sits below the agency quotes and above the throwaway builders, both of which mislead you. But for an antique dealer the number matters less than a fact about your buyers: they could be anywhere. Antiques are often bought by collectors, decorators and enthusiasts searching for a particular piece, and the person looking for exactly what you have is far more likely to be somewhere across the country than walking past your shop. So your website’s job is to put your stock in front of those buyers, wherever they are, and to reassure them of your expertise and the authenticity of your pieces. Set against the reach it gives you, far beyond passing trade, and the value of a single piece sold, a few hundred pounds is trivial.
What the money buys: reach and trust
The value here is a far wider market and the trust to sell into it, not decoration. That price buys a site that showcases your stock beautifully, so the pieces you have are seen by buyers searching for them nationwide, and that conveys your expertise and the authenticity of what you sell, so a buyer trusts you enough to buy. That matters because antiques buying is often driven by a search for something specific, and the buyer looking for your particular piece is rarely local, so a shop alone reaches only who walks past, while a site reaches everyone hunting for what you have. And trust is essential, because a buyer spending on antiques wants confidence in a dealer’s knowledge and the genuineness of the pieces, which a site can convey. So a site that shows your stock and conveys your expertise both widens your market and earns the trust to sell into it, which is exactly how an antique dealer grows beyond the shop. What you are paying for is reach and credibility together.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle overheads and complex shop systems many dealers do not need. The near-free DIY builders go the other way, producing thin, generic sites that present pieces poorly and convey no expertise. Both miss the point. An antique dealer needs a site that showcases stock beautifully and conveys expertise and authenticity, which is a specific thing to get right, so agency prices waste money and bargain builders undercut both the appeal of the pieces and the trust a buyer needs.
Paid off by one piece sold beyond the shop
Antiques can be valuable, so the maths is quick. A single piece, sold to a collector who found it online and would never have walked into your shop, covers the build easily, and because your site keeps showing your stock to buyers searching nationwide, it keeps reaching people your shop never could. Set against the far wider market a site opens and the value of the pieces you sell into it, the modest cost is an easy decision for a dealer whose buyers, for the right piece, could be anywhere.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What an antiques site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does an antique dealer website cost?
From £297 as a one-off, live on your own domain within seven days, then £49 a month for hosting and small edits you can stop any time, with the first three months included. For a dealer whose buyers could be anywhere, that is a small price for a site that shows your stock to collectors searching far beyond your shop.
What am I really paying for with an antique dealer website?
Reach beyond your shop and trust in what you sell. A collector searching for a particular piece could be anywhere in the country, so the site puts your stock in front of buyers your shop never reaches, and it reassures them of your expertise and the authenticity of your pieces. You are paying for a presence that widens your market and earns a buyer's trust.
Why does reach beyond the shop drive the value?
Because antiques are often bought by collectors and enthusiasts searching for specific pieces, and they could be anywhere, so a shop alone reaches only who walks past. A site that showcases your stock puts it in front of buyers nationwide searching for exactly what you have, which is a far bigger market than passing trade. That widened reach is a big part of the value.
Why do some antique dealer websites cost thousands?
Agencies bundle overheads and complex shop systems many dealers do not need. A lean site that showcases your stock beautifully and conveys your expertise does the real job for a fraction of the price, so the big quotes rarely make sense for a dealer whose need is reach and credibility, not a costly platform.
Is a cheap DIY antique dealer website good enough?
Usually not. A buyer spending on antiques wants pieces shown clearly and a dealer who looks knowledgeable and trustworthy, and a thin, generic site conveys neither. You need a site that presents your stock well and conveys your expertise and authenticity, and a cheap DIY job undercuts both the appeal of the pieces and the trust a buyer needs.
Are there ongoing costs beyond the build?
The domain is about ten to fifteen pounds a year and stays yours. The £49 monthly plan covers hosting, backups and two small edits, so you can update your stock as pieces come and go without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does an antique dealer website pay for itself?
Usually fast, because antiques can be valuable, so a single piece sold to a buyer who found it online covers the build easily. Reach one collector searching for exactly what you have, beyond anyone who would have walked into your shop, and the site has paid for itself.
Do I own the antique dealer website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that shows your stock should belong to you, not be rented back every month.
Tell me your town and I'll build you an antiques site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.